Your best ideas don't happen in the shower because water is magical. They happen because your brain is running on fumes, desperately clawing at the walls of your skull, trying to think with whatever tiny scrap of energy it scraped together before you had your first cup.

That's it. That's the whole mystery.

The shower is just the first quiet moment your brain gets all day. No notifications. No emails. No one asking where you put the thing. Just you, some steam, and a brain that finally has enough silence to string two thoughts together. It's not creativity. It's your mind doing its best impression of creativity while running on empty.

Which is kind of sad when you think about it.

Those shower thoughts? They're half-baked. You get the idea, you feel like a genius, and then you dry off and completely forget it or realize it made no sense. That's because inspiration without fuel is just a really good feeling that goes nowhere.

Coffee is the second half of that equation. It's what takes the foggy little spark your brain cooked up in the shower and actually does something with it. Suddenly you're not just having ideas, you're writing them down, building on them, and following through. The shower gets the credit. Coffee does the work.

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Roaster Notes

Matter of Taste Coffee Bar (​https://matteroftaste.ca/​ )

Kitchener, Ontario

In their own words: “Matter of Taste is Kitchener’s original coffee retailer & roaster. Founded in 2004 with the goal of crafting quality coffee. We roast our own and partner with other Master Roasters to bring you specialty & unique coffee offerings. Relationship and sustainability is important to us and it is our guiding star. It is why we are always exploring for unique coffees and experiences to share with you.

On a day-to-day basis, our cafes showcase the works we do behind the scene. Our Baristas are skillful & knowledgeable in brewing a quality cup, paying tribute to all the hard works it takes to get the coffee in the cup.

Come join us on our coffee adventure.”

—.

Cheers

des